In modern America, when it comes to selling a product, the question of whether the product actually works as promised becomes irrelevant. The narrow concern for the profit-driven ends with effectively marketing the product.
Sales result from effective marketing– not the least of which is repeatedly telling the consumer that the product works.
Tell consumers that the product works. Tell them repeatedly.
They then mistake repetition for truth, and voila! the product moves off of the retailer’s shelf.
This is the story of the now-all-charter Recovery School District (RSD) in New Orleans: It is an inferior product that continues to be pushed as a nationwide model of charter school success, yet it is a failure. A flop. Nothing more than marketing hype.
And certainly no miracle.
In June 2015, a questionably-funded group will be hosting a ten-year celebration of all-charter RSD. The event– focused on school “choice”– will be closed…
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